How To Create An Effective Skincare Routine For Your Skin Type


As you may have already come to realize, finding an effective skincare routine and product can be pretty rough (to say the least). Maybe you have sensitive skin that is prone to breaking out; or maybe you haven’t been aging as gracefully as you would have hoped. Though the road to a beautiful, healthy looking complexion seems difficult, we at MinErbs Naturals are here to encourage you that it is an absolutely achievable goal.

You are unique, and your skincare routine should be too.

What may work for others may not necessarily work as well for you, and there is no one-size-fits all approach to skincare. The steps in our guide should be used only as a reference to your specific needs. However, keep in mind that a daytime routine should generally focus on preparing the skin for exposure to the sun, pollution, and other environmental elements (i.e. seasons) that affect the skin’s health. A proper nighttime routine should be centered around counteracting the daily impacts of the elements and preparing the skin for restoration.


Step no. 1 - Identify what your skin needs

To help you better understand how to select the right products that specifically suit your needs, know that there are four recognized types of skin: 

Dry - Usually feels tight and uncomfortable; noticeably chapped, flaky and dull-looking.

Normal- Skin has a good balance of moisture: neither dry or oily. 

Combination- A combination of oily skin, dry patches, and/or normal skin. The T-zone, which includes your forehead, nose, and chin is more prone to overactive oil production whereas the rest of the face may have dry patches. 

Oily-  Mainly caused by the overproduction of oil, skin may feel and look oily/shiny.


Step no. 2 - Cleansers are the first step to obtaining a desired complexion. 

Once you have identified your skin type, determine which cleanser and moisturizer best fits your skin’s needs.

Throughout the day, the skin is constantly exposed to dirt, pollutants, bacteria, and dead skin cells which may become embedded in pores: eventually causing acne, inflammation, and other undesired issues. Using a daily facial cleanser is not only recommended to remove that debris and impurities from the skin, but also to give the face a fresh look. 

Our specially formulated non-comedogenic Soothing Aloe Cleanser is ideal for those with dry/sensitive skin, designed to gently cleanse the skin of dirt and debris without stripping it of crucial natural oils. Crafted with only natural ingredients such as aloe vera to deeply hydrate, vitamin-c rich black currant to replenish moisture, and beetroot sugar extract to support healthy, supple skin. 

For normal, combination, and oily skin, we combined ingredients like activated bamboo charcoal to deeply cleanse, fenugreek to reduce inflammation, and english ivy to boost skin tone & improve the overall appearance in our powerful  Activated Charcoal Cleanser.

Although many remain skeptic, cleansing the skin with oils is the perfect way to ensure that the skin is properly cleansed from any excess sebum and impurities, which may otherwise be proven difficult by just simply washing the face with soap & water. Cleansing oil benefits ALL skin types by also regulating/balancing oil production: taking away any extra sebum from oily skin and adding necessary moisture to a dry complexion. Formulated with antioxidant-rich oils, our Renew Cleansing Oil is a wonderful addition to any skincare routine.


Step no. 3 - Using a moisturizer is just as important as the rest of your routine, and is recommended for ALL skin types.  

The function of a high quality moisturizer is to help maintain your skin’s delicate moisture balance. When skin is too dry or too oily, many common issues such as acne begin to develop. Although it may sound conflicting to apply moisturizer to oily skin, it is actually highly effective in reducing oil production. Keep in mind that your moisturizing needs are subject to change based on the time of year and environmental factors. 

We currently offer (3) three levels of moisturizers (light to generously moisturizing) to choose from:  

-Our dreamy antioxidant-rich Day Cream boasts a lightweight formula that works to quickly absorb into the skin, effectively moisturizing and fortifying it with essential vitamins and minerals provided by amazing herbs such as Rhodiola Rosacea and Agrimony. 

- Heavier in texture, our slow-absorbing, vitamin & mineral-rich Vitalizing Night Cream featuring white peony root, parsley & japanese knotweed is designed to perform over the course of several hours to deeply moisturize and help replenish resting skin.   

- Created as a special treatment for extra dry and/or mature skin, our Deep Hydration Tremella Cream features key ingredients like tremella mushroom to provide long-lasting hydration, hyaluronic acid to protect and support a healthy, youthful appearance, and an expert probiotic blend of hydrolyzed yogurt protein and kale, lemon, & carrot to maintain skin’s healthy microbiota.


Complementing Your Routine

Serum - Face Serum delivers a very high concentration of active ingredients directly into the skin, replenishing it with vitamins and minerals essential in reducing signs of premature aging and works to induce a natural glow. Our Flora Glow & Antioxidant Serum are a great addional to any skincare routine.

Essence - A lightweight hydrating liquid designed to properly prime skin, helps to effectively absorb vitamins & minerals from serums and moisturizers. Our Hydrating Forest - C Vitamin Essence features vitamin C-rich forest conifers like Douglas Fir and Sitka Spruce that offer an impressive moisture boost. This special formula was created with the notion that hydration is key for a vibrant, radiant complexion.

Eye Cream - Due to thinner, particularly sensitive skin surrounding the eyes, concerns such as puffiness, discoloration, fine lines and wrinkles are more prone to occur. With powerful ingredients such as Hyaluronic Acid, chicory root, and cucumber seed oil rich in omega fatty acids, our Vitalizing Eye Cream supplies an excellent amount of moisture to delicate under-eye skin that aids in diminishing the appearance of these common issues, ultimately supporting a more youthful look.


Step no. 4 - To complement your routine and boost results, we recommend targeting individual skincare needs

To enhance your skincare results, we highly reccomend including one of our Exfoliating Masks 2-3 times per week and one of our pH Balanced Face Tonics daily accordance to your skin type.

Unfortunately, many are unaware on how beneficial a face mask can really be. Not only does it remove debris deeply embedded in the skin (helping to clear breakouts), but additionally works to reduce fine lines, refine pores, and produce a more even skin tone. More importantly, its exfoliation properties promote a healthy cell turnover. When you apply a mask, you’re taking the time to focus on the health of your complexion with a product that addresses your unique concern.  

After using a cleanser, your skin’s optimal pH of 5.5 may be thrown off, possibly leading to excessive oil production/ dry skin (all MinErbs Face Tonics are pH balanced). Face toners are specifically designed to restore that balance all while preparing the skin for the use of moisturizers and serums. As an added perk, toners may also be used an extra cleansing step to remove stubborn dirt and debris. 

We currently offer 4 specially made masks and toners (tonics) to work in accordance with every skin type: 

Calm - Skin type: dry/sensitive

Renew - Skin type: combination/normal

Clarity - Skin type: oily/acne prone

Antioxidant - Skin type: combination/mature


How to layer your natural skincare products:

MinErbs reccomends the following order to effectively layer natural skincare products. However, as we have expressed earlier in this post, the steps in our guide should be used only as a reference; please “listen” to your skin to see what is (or isn’t) a good fit for your specific lifestyle and skin type needs.


  1. Use a Cleanser to aid in the removal of any unwanted impurities from the face. 

  2. After cleansing, spritz (or apply with cotton pad) pH balanced Face Tonic to prep skin.  

  3. Use Essence to aid in effective absorption of vitamins/minerals and moisture boost. 

  4. Apply Serum to help replenish skin with vitamins/minerals. 

  5. Gently apply Eye Cream around the eyes to help combat puffiness, discoloration, and fine lines/wrinkles.

  6. Apply Day Cream to lightly moisturize and nourish skin. 


Repeat steps 1-5 above. Use Night Cream to deeply moisturize and help replenish resting skin.


After cleansing AM or PM, use an Exfoliating Mask 1-3 times a week to boost results.

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Skincare Starter Sets

Although a simple routine of cleansing, moisturizing, and exfoliating are sufficient to some, there are many more that require additional steps in effectively taking control of skin ailments. We understand - that’s why we would like to introduce our NEW, specially bundled Skincare Starter Collection. Each unique set contains a variety of trial sizes of products we recommend for dry, oily, combination, and mature skin. By selecting the bundle that best matches your skin type, you will then be able to test each product at approximately 25% off their individual prices. When you purchase from MinErbs, each and every product delivered is handcrafted in small batches with ONLY high quality, all-natural ingredients to nourish skin. You can rest assured that you will only benefit from our formulas to bring you well on your way to an exceptionally beautiful complexion.




The Humble Bramble


The humble Blackberry Bush (or Brambleberry) is a common botanical that we all know very well. It seems that we all grew up picking blackberries, with our fair share of scratches from the pesky vines that many call weeds. I have fond childhood memories of walking down our long driveway as a child in the hot sun, filling my cup full of delicious berries, to then run home and beg for a spoonful of sugar to mush up with my harvest! Who knew that years later, we would be harvesting their leaves for a very different reason...


Did you know that the humble Bramble has long been used in folk medicine all over the world for its amazing ability to help cure a variety of common ailments?  Not only delicious berries but also the leaves and roots of the blackberry bush have been found to speed up the healing process of infections internally and externally. 

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Health Benefits

Blackberry leaves are known to contain a significant amount of vitamins, especially vitamin C, and minerals, such as calcium, magnesium, phosphorus and potassium – all vital to the body’s proper functioning.  Some of the active constituents in blackberry leaves are derivatives of kaempherol and quercetin, one of the most powerful antioxidants in nature.  Besides bearing highly nutritious fruit, blackberries possess nutritional value themselves offering amazing health benefits to the whole body. 

Blackberry leaf tea has been long used to heal mouth sores and inflamed throats, and it is a first “to go to” plant when upset tummies cause trouble either at home or on the road. 


To make a mild blackberry leaf tisane, use about 1 tablespoon of dried leaves to 1 cup ratio.  Pour boiling water over the leaves and let them infuse for 3-5 minutes. Strain, add honey to taste, and enjoy either hot or as a cold, refreshing tonic. 

Note: Even hot blackberry leaf tisane has a pleasant, cooling effect on body.  

To make a strong blackberry leaf decoction for medicinal purposes, boil 2 tablespoons of dried leaves as well as a couple of pieces of stems (the hard, woody stems are best) in a quart of water for 1-2 minutes.  Turn off the heat and steep the herb for 10 minutes. Strain and drink as hot as possible.  

Note: Strong blackberry decoction is a powerful astringent with an intense, bitter taste that brings on a sweet aftertaste. Blackberry decoction induces perspiring and is known to help cool down a feverish body. 



Blackberry leaves have a wonderful application in skin care due to their antibacterial and anti-inflammatory properties and high count of tannins.  Tannins as astringents play an important role in wound healing, hence, blackberry leaves are extra helpful when rapid wound closure is essential. 

Blackberry leaves make an exceptional skin tonic which not only shrinks pores and diminishes the appearance of fine lines and wrinkles, but also deeply energizes and tones the tissues.   

Blackberry leaves can be effectively used to treat skin rashes and acne sores, too.  Rich in flavonoids and vitamins, strongly astringent blackberry leaf aids in relieving the skin from irritations and inflammations, effectively addressing the issues with overproduction of sebum and acne scar forming.  


As a potent antioxidant, blackberry leaves are used to treat and protect the skin from the free radical formation that induces premature cell death and rapid aging as a result.  With regular application of blackberry leaf infusion the skin regains its natural radiance and tone; therefore, we recommend including the blackberry leaves in your daily beauty regimen!

Thank you for stopping by!

Thank you so much for taking the time to stop by and read our journal! Please feel free to leave us a comment below + don't forget to sign up for our newsletter below to be notified when we share again! 

If you are interested in learning a little more about us, please visit our bio page here -> OUR STORY

With love, The MinErbs Team (Nikita, Simona & Family)

*These statements have not been evaluated by the Food and Drug and Drug Administration. This product is not intended to diagnose, cure, treat, or prevent any disease.


Balm, Butter or Oil?

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Balm, Butter or Oil?

"Which one of your products would be best for my baby's dry skin?" This is one of the most common questions we receive from you Mamas out there! We decided to create a space here in our online home to share powerful tools for your family's wellbeing and the answers to your most important questions!

It is our mission and passion to help educate you on the different types of products available and their unique benefits!  We want you, as parents and guardians, to have the knowledge necessary to make the most educated choices for your children!

Let's begin! 

Balm, Butter or Oil?

Seeing dry or peeling skin on newborns is common as the baby's delicate skin responds greatly to environmental variables! It is not always possible to address the issues before redness or a hot rash develops; therefore, we make it a priority and take it very personally when creating the right tools for our own as well as your precious little ones!


Baby Oil

TO MAINTAIN HEALTHY SKIN, PROVIDE NUTRIENTS & LIGHT MOISTURE - The best way to prevent skin dryness as well as maintain the baby's healthy skin is to moisturize it often, especially after washing.  Baby Oil is suitable for moisturizing right after a bath as the pores are open and readily receive the nutrients and minerals carried by the oil. Application of the oil is a wonderful defense mechanism against mentioned environmental variables! Baby Oil also makes for a wonderful post-bath or pre-bedtime soothing massage routine for your little ones! 

Our Wild Fennel & Chamomile Baby Massage Oil is created with our signature wild-harvested  fennel, paired with soothing organic chamomile to make an exceptional infusion that leaves the skin nurtured and soft without leaving greasy residue! 


Body Butter

FOR DEEPER HYDRATION & COMPROMISED SKIN - Butter is a perfect choice when the skin needs a little extra moisture! When the skin is already compromised and may be dry, red, flaky or peeling.  Butter typically melts on contact with skin and absorbs into the skin a little slower than baby oil.  Butter brings much deeper hydration to the dry skin and is a good choice when there is concern of breakage or roughness of the skin.

Our Wild Fennel & Chamomile Baby Butter is created with nutrient-dense oils & butters such as Calendula extract, which speeds up the healing process, and Chamomile Butter, to soothe and calm the skin. Gentle enough for even the most sensitive skin!



FOR EXTRA HEALING & A PROTECTIVE COATING - Balm is typically best to help soothe “hot spots” on the skin, such as inflammations and rashes. While great at moisturizing also, Balm creates more of a protective barrier, addressing the irritations and coating the skin much more than butter or oil does!


P.S. Balm is similar to Salve in benefits, but typically a little lighter in consistency! (We offer a Little Explorer's Salve for the "Bigger kids")

Our soothing, versatile Blue Chamomile Baby Balm is rich in minerals and vitamins essential for healthy skin.  The combination of herbs known to alleviate redness and hot spots include our favorite Chamomile German, which gives it a lovely natural scent and beautiful bluish hue.  Healing Calendula extract and Aloe Vera ensure the areas prone to rashes stay healthy and clean!

P.S. Our Blue Chamomile Baby Balm is a personal favorite for diaper rash!


Thank you for stopping by!

Thank you so much for taking the time to stop by and read our journal! Please feel free to leave us a comment below + don't forget to sign up for our newsletter below to be notified when we share again! 

If you are interested in learning a little more about us, please visit our bio page here -> OUR STORY

With love, The MinErbs Team (Nikita, Simona & Family)

Photography Credits

We are so blessed to have worked with the talented photographers for the lovely images you have seen here! Thank you to Jennifer Blair, Laura Nelson & Ellie Koleen for your incredible images!

*These statements have not been evaluated by the Food and Drug and Drug Administration. This product is not intended to diagnose, cure, treat, or prevent any disease.

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